You may not know this, but this is how video content can help your business…
Better Market Positioning
Video offers you the opportunity to show, visually and with audio, how you solve your customer's problem or problems and to demonstrate how you're different from your competition. Maybe you're the best at something, the fastest or the cheapest, or you offer an innovative product or service? According to Techies Infotech, 99% of people searching for a product or service, would pick a 3 to 4 minute video over a 1000 word article.
An unique and recognisable brand
Even if you don't work in an industry that's saturated, engaging videos can quickly set you apart from the competition and build trust with new customers as well as retaining existing ones. With consistent video offerings for explainers, product videos and testimonials, as well as behind the scenes and web mini-series videos, you can stand out from the crowd, and appeal directly to your target customer.
Higher conversion rates
According to Techies Infotech, 96% of consumers used explainer videos to learn more about products, and those who saw videos about products were almost twice as likely to buy than those who didn't.
Let's be honest—if you could see a video showing off someone like you using a product or service, or see what it's like to be on holiday somewhere, or learning something new on a course— wouldn't you find it easier to imagine yourself buying it or signing up for that holiday or course?
8 out of 10 people have purchased software or an app after seeing a demo video of it.
The amount of the information retained By viewers after watching a marketing video.
of people prefer to know about the intricacies of a new product or service by watching a short video.
of people want to see more video content from brands they support.
There's nothing quite like a customer explaining what problem they had, and how you solved this with your product or service—and great for telling stories that pull in your ideal customers.
Explainers show when or how to use your product or service, as well as troubleshooting. These films can save you so much in costs in post-purchase support—also done with a presenter or animated text, as well as the product or the issue.
Used to show off your products and what you do, the features, the benefits etc—these are different from explainers, which show how to use them, troubleshooting etc. These usually feature a presenter, or animated text, along with product shots.
the branded mini-documentary
The behind the scenes video
Perfect for connecting with your ideal customers, as people love to see how others work, especially if you work in a niche area. And the more they feel they know you, the easier it will be for them to approach you.
A much more in-depth look at what you do, including how and why you started, and the lifecycle of what you do. This is perfect for cross-collaboration with your suppliers, allowing you all to benefit from this and promote each other.
When you take a theme, or a character, perhaps, and pull together a series of short videos, usually in a fun or informative way. For example, a fun look at all the crises people experience that mean they need you for a solution!
company culture videos
“spot” (mini) videos
the employee portrait
Used to market your brand as a whole, and to explain your ethos rather than your product or service, and also brilliant for attracting new talent if you're expanding as a business.
Typically really short videos, around 15 to 45 seconds max, that you can push out on social media, to show off you or your product in use, or a problem where your video is used. Perfect for Instagram, Facebook and other social media.
Instead of a headshot and blurb, a video about you (or your employees), talking about what and why you do what you do, and how you work. It's a great way to get your passion for what you do across to your ideal customers.
— Quiet Landscapes
Scottish Highlands — Photographer
Heather created promotional videos for my landscape photography tours. She managed to blend in on the trips, capture real and emotive moments as well as tell the story of the trips within the final videos. The videos surpassed my expectations by far and I have since commissioned her to create video for my professional branding and collaborations with larger companies. She is easy to work with and thoroughly dedicated to her profession. I would highly recommend working with Heather!
— Author of Blood and Iron
Tunbridge Wells — Kent
Heather is a brilliant videographer. She was professional and friendly throughout while really taking her time to find out exactly what I wanted. I am extremely happy with the author interview and book trailer she produced for me. Highly recommended!