Spreading the Word about Kape Nut Butters
Promotional videos and photos showcasing their natural nut butters
The Brief
Amazon and website videos to showcase and market Kape’s deliciously healthy nut butters
Kape Foods wanted captivating videos and high-quality images to promote their nut butters on Amazon, Instagram, and their website. They needed engaging, recipe-driven videos that showed the versatility of their product while staying true to their brand’s healthy, wholesome image.
Main video—showcasing Kape’s nut butters in real-life recipes
Product-focused video—highlighting why Kape’s nut butters are unique
About Us video—introducing the brand’s story and inviting customers to try their products
High resolution photos—a range of product images and stills from the video for their social media and their website
The Approach
This is where you talk about your journey and how you discovered your genius zone and developed your secret sauce or expertise.
01.
CONSULTATION
I met with Kape’s founders, Eren and Yvette, who shared their story and vision. They wanted a professional touch for their brand’s visual storytelling but needed flexibility for multi-platform content. Together, we brainstormed ideas and examined market trends in food branding to find what would work for their budget and resources.
02.
PRE-PRODUCTION
After our initial consultation, I developed a storyboard and shot list to capture their product in real-world settings. We decided to emphasise the kitchen as a storytelling backdrop, as it reflected Kape’s roots and authenticity. This collaborative planning ensured we had a clear vision for the shoot.
03.
PRODUCTION
I filmed in their family kitchen, capturing authentic moments of spreading, baking, and cooking with Kape’s nut butters. Using multiple camera angles, slow-motion shots, and close-ups, I created dynamic footage that highlighted the product’s appeal. The family’s involvement added warmth and relatability to the videos.
04.
POST-PRODUCTION
The footage was edited to align with Kape’s brand—bright, clean, and inviting. I chose upbeat, license-free music to set a lively tone. For the Amazon product video, I applied a polished, professional style, while the social media clips had a more relaxed, personable feel. The consistency in color grading across stills and videos tied everything together beautifully.
The Outcome
“We were beyond happy with every detail, from the planning to the execution, and will definitely work with Heather again.”
Kape Foods was thrilled with the final results. The videos have already boosted their online presence, particularly on Amazon, where they saw an increase in product visibility. At a local food festival, the video garnered immediate attention and drove customers to their stand. The stills, used across social media and the website, reinforced their branding with a cohesive look.
The kitchen was arranged to show a selection of their nut butters in a ‘natural’ environment for filming and photographing on the day of the shoot
In addition to high resolution photographs of Kape’s product range I also supplied them with stills from the video footage. These were edited in post-production to colour match to give a consistent look to all the images provided to the customer.
Talking Heads—Communicating USPs
I also filmed one of the business owners talking about the benefits of their products and why they are so desirable and special.
By combining careful planning with authentic storytelling, I helped Kape Foods strengthen their brand’s online presence. The videos and photos seamlessly integrated into their marketing strategy, increasing both social media engagement and product appeal on Amazon.
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