Showing off the beauty of smiles and skin
Creating hero videos and social media stills for brand promotion for Town House Dental and Town House Skin Clinic
The Brief
Town House Dental needed promotional media for
market both their dental and skin care services.
Town House Dental was already well-established in the local area, but they were looking to expand their digital presence with engaging video content in addition to photos for their website. With the launch of their new skin clinic imminent, they needed promotional materials that would successfully introduce this new service to both existing and potential clients.
Hero promotional videos for their website
Social media stills
About Us video—introducing the brand’s story and inviting customers to try their products
Spin-off videos for social media to drive engagement around the skin clinic launch
The Approach
To bring their vision to life, I followed a collaborative and tailored approach to ensure the visuals would align with the clinic’s brand ethos.
01.
CONSULTATION
During initial discussions, I focused on understanding the clinic’s dual offerings—dental and skin treatments—and how to balance both within the visual story. I explored their brand identity and target audience to shape the content strategy.
02.
PRE-PRODUCTION
Key decisions were made around locations and the types of shots that would work best to showcase both services. Storyboarding helped visualise the flow of the hero videos, while I planned various lighting setups to ensure the clinic appeared professional yet inviting.
03.
PRODUCTION
On filming day, I captured footage across the clinic—highlighting the dental and skin care services. I coordinated with staff to film them in action, adding a personal touch to the videos. The shoot went smoothly, though I adapted to some lighting challenges in the skin clinic rooms, ensuring all visuals were crisp and clear.
04.
POST-PRODUCTION
In post, I handled video editing, colour grading, and sound design. For the social media stills, meticulous attention was given to retouching, ensuring a polished, inviting look for potential clients. Each spin-off video was tailored to specific platforms (Instagram, Facebook), in order to optimise engagement. The client was also able to reuse the media how they wished for future campaigns.
The Outcome
Town House Dental & Skin Clinic received a suite of polished promotional materials, including hero videos and social media stills, designed to promote both businesses.
The video, intended to take center stage on their website, emphasised the clinic’s modern, professional, and desirable image.
This project’s success was built on a strong understanding of Town House’s dual services, allowing me to create tailored content for both their dental and skincare offerings. By using professional lighting, dynamic shot composition, and a clear vision, I ensured that the clinic was presented in a way that matched their high standards and resonated with their target audience.
After the main Hero videos had been completed, I adapted this to produce x3 shorter vertical videos that Town House Dental could use as reels to promote their business on Instagram
I often reshoot for Vertical videos, but for Town House, we were on a very tight schedule for filming, as they didn’t want to close the practice for more than a few hours. Therefore, I shot in 4k to give as many options as possible for editing for both their website and also for their instagram reels
Promoting The Town House Skin Clinic
Town House Skin Clinic wanted a hero video that captured their modern, professional, and fashionable image.
As a newly established service, they sought to stand out with a sleek, high-quality video for their website—one that showcased their expertise in both beauty and care. Having seen impressive promotional videos from other clinics, they wanted something equally desirable to attract clients. The result? A hero video that blends style and substance, setting them apart in a competitive industry. Whether you’re in dental care, beauty, or any service-based business, a hero video can elevate your brand’s online presence and make a lasting first impression.
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