'Hero' videos and Instagram reels for the Town House Dental and Town House Skin Clinics
Town House wanted website ‘hero’ videos to show customers what services they could offer, but they also wanted the footage to be repurposed for social media reels for Instagram - not just for one business, but for two.
Peter and Caileigh run two businesses in the centre of Tunbridge Wells; The Town House Dental offering everything from check-ups to full-mouth dental implants, as well as teeth-straightening and whitening, and The Town House Skin Clinic, a beauty clinic offering a wide range of beauty and aesthetics treatments.
The deliverables
Reels
Videos
#1
#2
#3
#4
To offer an additional day of editing, to create as many spin-off Instagram reels from the original footage.
All the filming to take place on one Saturday to avoid disrupting the business
'Hero' video to showcase the services that The Town House Dental and Skin Clinic could offer
Footage to be shot so that it could be used for editing both vertical and landscape videos
how we achieved this...
After the main Hero videos had been completed, I adapted this to produce x3 shorter vertical videos that Town House Dental could use as reels to promote their business on Instagram
I often reshoot for Vertical videos, but for Town House, we were on a very tight schedule for filming, as they didn't want to close the practice for more than a few hours. Therefore, I shot in 4k to give as many options as possible for editing for both their website and also for their instagram reels.
